What Is the Role of Social Media in Crisis Communication Essay Example for Free

What Is the Role of Social Media in Crisis Communication Essay Dynamic This paper examines the job of internet based life on emergency correspondence. Online networking is the mutual association between human interchanges. Internet based life has had a significant impact in the course of recent years, and has extraordinarily changed emergency correspondence. It has made emergency correspondence progressively proficient and made it on a more extensive scale. This paper examines the job of internet based life on emergency correspondence. To comprehend the job internet based life plays in emergency correspondence, we should initially comprehend what emergency correspondence, and web based life are. Internet based life is the common cooperation and correspondence between associations, networks, and people. There are three things that make online networking helpful: promptness, omnipresence, and accessibility. Quickness meaning web based life brings about momentary change of data. Web based life is Ubiquitous: implying that a huge number of people utilize online networking. It supports globalization, collaboration, and interest. Accessibility meaning web based life is accessible to anybody with a web association. Internet based life has certainly changed correspondence and emergency reaction. It has been an essential job in people’s lives. With ascent of online life correspondence has been democratized. Online life decides how news is conveyed. Online networking permits us to impart our considerations, interface with individuals over the globe by arriving at millions around the globe. Increment in innovation web based life has become a significant method of contacting crowd. Half of everybody takes an interest in online correspondence like Face Book, Twitter, and messages. It gives chance to take an interest, contribute thoughts, and offer information. Online life is a productive path for emergency correspondence for organizations to shield its notoriety. In the event that an organization has a blog and negative comments have been made, emergency communicator can react by counter comments. One major job that an internet based life needs to ensure their group, are the ones who are really the voice of the association. With the correct apparatuses set up any internet based life can assume a significant job in emergency correspondence. The fast development of portable 'applications increment the potential for contacting an enormous crowd in a brief timeframe. Through versatile application speedier exact data is conveyed to an expansive crowd the world over. While web based life is changing the proficiency of emergency correspondence, it’s likewise changing the acts of emergency correspondence, and the rate at which it’s progressing. The three qualities of web-based social networking (promptness, pervasiveness, and accessibility) permit emergency chiefs and instigators to impart and oversee emergency with extraordinary speed. Anyway simultaneously emergencies can be made via web-based networking media itself, for the most part those influencing organizations. Another way that online networking influences emergency correspondence, is the way that it has changed what used to be provincial emergencies into worldwide emergencies. As should be obvious internet based life is a significant method of contacting crowds. For this situation the crowd must be educated regarding emergencies. At long last in the event that it weren’t for online networking, it is hard to deal with emergency. Reference: http://www.boozallen.com/bits of knowledge/understanding point of interest/4242069 http://www.danlandau.net/composing/sources/inquire about/danlandau_thesis.pdf http://www.katebrodock.com/2011/11/the-job of-an internet based life communicator-during-an emergency a-discussion with-chrisbrogan/

Study on Haldiram’s

Industry-Food. Organization Name-Haldiram’s. Item Frozen Foods, Namkeens, Sweets, Cookies, Sherbets (Sharbat), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Guajarati Snacks, South-Indian Snacks, Nimbu Masala Origin-1937 in Bikaner, Rajasthan by Gangabisenji Agrawal, India. Presently having three autonomous branches at Kolkata, Nagpur, Delhi respectively.Countries- Nepal, Pakistan, Bangladesh, Canada, Australia, Sri Lanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Saudi Arabia, Hong Kong, Japan, Kenya, Libya, South Korea, Nigeria, Mauritius, United Kingdom, United Arab Emirates, Zambia and Bahrain. Showcasing Strategy-The Marketing Concept (Customer must be fulfilled). Pioneers-To acquaint prepared with eat snacks, Packed Namkeens, café offering Indian Traditional nourishments like ‘chaat-papdi’, ‘gol -gappe’, ‘bhel-puri’ and so on. Reason for notoriety Quality Products and cleanliness. Contenders Foreign-SM Foods, Bakeman’s Industries Ltd, Frito Lay India Ltd. nd Britannia Ltd. Nearby Prabhuji, Mopleez, Bikaji, Rameswar. Potential-Lehar and Bikaji. Large scale Forces-Demographic-The Nagpur substance has presented another scope of vermicelli and macaroni with Italian apparatus that is traded to nearly 25 nations in the Americas, the Gulf, Europe and Asia. Thus, alongside concentrating on savories and desserts they have acquainted items that intrigue with local tastes and inclinations. Monetary Quick help eateries for white collar class, huge assortment of items on serious costs. Innovative  better approaches for bundling namkeens.Its bundling procedures expanded the timeframe of realistic usability of namkeens from not exactly seven days to over a half year. To include potato items, apparatus was imported from the US. All the food things were arrange d and bundled in an extremely sterile condition. The organization tied up with numerous online locales to make accessibility of items on free home conveyance premise. It likewise empowered the individuals to send altered blessings to determined areas. Socio-Cultural-They were granted International Award for Food and Beverages by the Trade Leaders Club in Barcelona (Spain) on account of promoting ethnic food.Like in India, prior there was no eatery that offered ‘gol-gappe’, ‘bhel-puri’ and so on. Along these lines, as per the way of life, they offered items. Political-In a report, Prabhu Shankar Agarwal, the proprietor of the Kolkata unit, was captured on charges ofâ manhandling clients. On Jan 29, 2010, Prabhu Shankar Agarwal was condemned to life detainment alongside four others by a most optimized plan of attack court for planning to execute a tea slow down proprietor whose shop came in the method of a food square he was building. This episode influenced their notoriety severely.Micro Forces-The Company- In the mid 1990s, in view of the contention inside the Agarwals family, Haldiram’s saw a casual split between its three units as they began working independently offering comparative items and having a similar brand name. This split had brought about forceful rivalry among themselves for a higher portion of household and global markets. Rivalry Due to expanding rivalry and up and coming new substitutes to Namkeens they included Bakery things, dairy items, sharbats, desserts to their portfolio.Customers-Haldiram'sâ customer administrations are bad. Not many of the organization's eateries didn't have the base necessities, for example, adequate guest plans, there's inadequate parking spot and administrations were scarcely ever finished with a grin. Open Did very well in this field. Open was getting cognizant about cleanliness and neatness. Their Nagpur branch was given the International Food Award. Delhi unit was granted the Keshalkar Memorial Award. Because of elevated requirements in quality and hygiene.Market Intermediaries-Cordial relationship. Solid conveyance organize. On the off chance that, the merchant discovers item harmed in the wake of leaving of the transporter, organization gives an extraordinary credit note when educated on telephone with the goal that wholesaler can get money on the following visit. Contenders Frito Lay India Ltd. (Frito Lay), one of Haldiram's significant rivals, was extending its piece of the pie. Rather ofâ directly rivaling the market head Haldiram's, the organization propelled creative items in the market nd upheld them with heavyâ publicity. SM Foods presented a rangeâ ofâ innovative items. The organization propelled India's first non-wafer contributes 1988. SM offeredâ products under two primary brands †Peppy and Piknik. Under Peppy, it had sub-brands, for example, Cheese Balls, Ringos, Hi Protein Crispies, Potato Rackets, Hearts, Veggie Treat, Mixtures and Minerette. Under Piknik, it had Protein Pin, Junior and Corn Puffs. Bikaji is doing very well by giving more assortment of items at less costs with more net revenues.

Why an Organized Home Aids Relaxation

Why an Organized Home Aids Relaxation Stress Management Household Stress Print Why an Organized Home Can Be an Effective Stress Management Tool By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on February 13, 2020 Astronaut Images / Getty Images More in Stress Management Household Stress Effects on Health Management Techniques Situational Stress Job Stress Relationship Stress People experience plenty of stress from jobs, finances, and other areas of their lives. When we come home, we want to feel like we’re entering a refuge, safe from the demands of life. But does your home provide a safe harbor from stress, or is it causing you additional stress that you might not be aware of? If you have a cluttered, poorly decorated, or somewhat disorganized living space, home relaxation can be virtually impossible. Reasons Why You Should Organize Your Home to Reduce Stress With a little work, your home could be another stress management tool at your disposal. Here’s why. How Clutter Affects Your Time, Money, and Stress Clutter Causes Stress Just sitting in a cluttered room can create stress. Whether you view it in feng shui terms as stagnant chi, in cerebral terms as too much information for the eye to process, or in practical terms as a visual reminder of how much work you need to do to get your house clean, you probably already know that mess means stress. Living in a cluttered home can create constant low-grade stress and subtly but steadily drain your energy. Soothing Surroundings Are Nurturing Being in a space characterized by order, tranquility, and a physical manifestation of your tastes, on the other hand, can soothe you and help release stress. This is how marketers sell products from catalogs so efficiently. They are really ‘selling’ the sense of peace that comes from the beauty of the picture as much as they’re selling the products contained in that picture of a beautiful room. Coming home to an orderly home can help you feel like you’re entering a sanctuary away from the stresses of the outside world. 5 Elements of a Peaceful Home Organization Saves Time, Money, and Other Resources A messy, disorganized home can cost you more than just your inner peace. If you don’t have a ‘home’ for all of your belongings, you spend more time trying to put things away when you’re cleaning up, and waste time looking for items when you need them. If you don’t have an organized system for filing your bills and other important papers, you may end up paying things late, which results in fees and additional stress. There are many other ways that you dont even realize your mess may be draining your resources. What Does a Messy Room Say About You? Order May Bring More Good Things Followers of the Chinese discipline feng shui believe that a well-ordered home aligns vital energy in your life to bring good fortune in other areas of your life. Others simply enjoy the soothing surroundings and pleasing aesthetics that come with the balanced decorating style that feng shui espouses.   Whether or not you believe that feng shui brings special good fortune, it’s hard to argue that an organized home wouldn’t bring additional benefits, chief among them being reduced stress. A Word From Verywell Any time is the right time to create an organized, soothing home atmosphere. You can simplify your life and reduce the daily stress you experience by putting in relatively minimal effort to de-clutter, organize, and decorate your home. Let your home be your sanctuary.

Queer Bodies Sexualities, Genders, And Being An Outcast

Heather Sykes is an Associate Professor at the University of Toronto and specializes in educational studies and physical education (Sykes, 2011). Sykes is published in a variety of academic journals for her research in critical analysis of gender, sexuality and fatness in physical education as well as sports sociology. Her book, Queer Bodies: Sexualities, Genders, Fatness in Physical Education is a heavily research-based book about key issues in physical education. It was published in 2011 by Peter Lang Publishing, Inc. based out of New York, New York and despite being published by an American company, the bulk of Sykes’s research comes from Canadian citizens who identify as having queer bodies. Throughout the text, Sykes uncovers various problems within physical education surrounding queer bodies such as harassment, humiliation, and being an outcast. She challenges the traditional values and curriculum used in physical education courses, and provides insight to better serve queer bodies in physical education. The true purpose of Queer Bodies: Sexualities, Genders, Fatness in Physical Education is to shed light on how students who identify as queer bodied maneuver through physical education courses in school. Over the course of her book, Sykes examines each issue of gender, sexuality, and fatness separately and analyzes each population individually, providing insight to each specific queer bodied group. A ‘queer body’ can be defined as anyone who identifies against theShow MoreRelatedQueer Bodies : Sexualities, Genders, And Being An Outcast1529 Words   |  7 Pagescritical analysis of gender, sexuality and fatness in physical education as well as sports sociology. Her book, Queer Bodies: Sexualities, Genders, Fatness in Physical Education is a heavily research-based book about key issues in physical education. It was published in 2011 by Peter Lang Publishing, Inc. based out of New York, New York and despite being published by an American company, the bulk of Sykes’ s research comes from Canadian citizens who identify as having queer bodies. Throughout the textRead MoreQueer Bodies : Sexualities, Genders, And Fatness1521 Words   |  7 PagesQueer Bodies: Sexualities, Genders, Fatness in Physical Education is a research based novel by Heather Sykes. Sykes is an Associate Professor at the University of Toronto and specializes in educational studies and physical education (Sykes, 2011). Heather Sykes is published in a variety of academic journals for her research in critically analyzing issues of gender, sexuality and fatness in physical education as well as sports sociology. Her book, Queer Bodies: Sexualities, Genders, Fatness inRead MoreThe Role Of Sex And Gender As A Cultural Norm1507 Words   |  7 PagesThe role of sex and gender as a cultural norm is everchanging. From definition to terminology to legality and politicization, these topics vary from one culture to the next and one era to the next. One of the strongest examples of a cult ure carrying very different ideas of sex and gender is an early Northern European Culture. Carol Clover, in her essay â€Å"Regardless of Sex: Men, Women, and Power in Early Northern Europe,† identifies a â€Å"one-sex, one-gender model †¦ that plays out in the rawest and mostRead MoreSummary : Performance The Body 1550 Words   |  7 PagesTake-Home Exam #1 Keely Hooper Performance The Body Please answer ONE of the following questions. Be sure to refer to specific works of art and cite aspects that defend/support your statements. Since this is a take-home exam, I expect your essays to reflect the timeframe provided in their organization and structure. Make sure your paper is proofread for grammar and spelling. C. What legacies and/or contradictions do you see between the use of blood and flesh by the Viennese Actionists and LadyRead MoreTrans And Transgender : An Umbrella Term931 Words   |  4 Pageswith the gender that they were born. It encompasses all people who do not fit into a binary conception of gender identity or expression. It is a group with diverse identities and expressions, and that differ from stereotypical gender norms. Some transgender choose to modify their bodies to varying degrees, whether through surgeries, or hormone therapies, while others choose to live without surgical intervention, and change their body and behavior in other ways, and live as their chosen gender (HoughtalingRead MoreThe Ethiopian Eunuch Story Of Class, Race, Gender, Ethnicity, And Sexuality Essay1889 Words   |  8 PagesCLASS, RACE, GENDER, ETHNICITY, AND SEXUALITY (ACTS 8:26-49) ESSAY Introduction The story in Acts 8:26-40, which hold what could be a vital point of the first half of Acts of Apostle, give an account of the baptism of an unusual character presented in Acts 8:27 as an Ethiopian, a eunuch, a court official of the Candace, queen of the Ethiopian. The biblical character exemplifies in concrete form as multiple dissimilarities of class, race, gender, and perhaps religion and sexuality as well. ThereRead MoreEssay on Theorising Heterosexism for Social Work Education1405 Words   |  6 Pagesand force the oppressed into silence for fear of becoming outcasts. These systems affect everyone and can even go as far as making the oppressed internally believe that they are supposed to stay in their second class state. One of these many systems is heterosexism. This paper will cover what heterosexism is, the effects of heterosexism, how heterosexism relates to other forms of oppression, and what can be done to stop heterosexism from being perpetuated. Julie Fish (2008) defines heterosexism, inRead MoreThe Rocky Horror Picture Show1989 Words   |  8 PagesRocky Horror Picture Show is not so much a movie as more of a long-running social phenomenon† (Ebert). The interpretation of the film, The Rocky Horror Picture Show, which was produced in 1975, opens the curtains to the cross on top of a church after being introduced to the characters by the huge, bright red lips. Promptly after the introduction the camera moves in a sensational gesture towards a just married couple that is walking to the front of the church with their wedding guests, carrying the traditionalRead MoreSexual Orientation And Identity Of An Individual2117 Words   |  9 PagesIdentity is vital to every person. Every individual has his or her own identity as well as his own values. It is these values that help describe the individual’s identity. The various aspects that make an individual’s identity is the gender, physical ability, race and sexu al orientation. This dispels out the confusion that exist between sexual orientation and identity of an individual. Sexual orientation is a branch of a person’s identity. Sexual orientation is a branch of personal identity thatRead More Intersecting Factors: Race, Gender and Sexuality in Immigration 2433 Words   |  10 Pageshere? Why did they come? Many of these questions can be answered when considering how race, gender, and sexuality affect immigration. Immigration means something to different to everyone and for some it forced, while for others, it is a choice. For some it means pursuing the â€Å"American Dream,† for others it may be breaking away from political and religious persecution, but nonetheless, it is always a test. Gender roles, relations and inequalities affect who migrates and why, how the decision is made

A Systematic Review Of The Existing Literature On Nursing

2. REVIEW OF LITERATURE 2.1 Introduction A systematic review of the existing literature on nursing and its various dimensions was done prior to the conduct of the research to have an in-depth understanding of the field as well as the various factors that have an effect on nursing. This also aids in exploring the extent to which the field of nursing have been explored. Nurses and midwives are the largest group of health workers who provide a wide range of health services, which include promotive, preventive, curative, rehabilitative and supportive care to individuals, families and groups (WHO 2006). Their adequate representation and utilization in the health care system is very crucial to achieve the results for the services that are†¦show more content†¦Advocacy, promotion of a safe environment, research, participation in shaping health policy and in patient and health systems management, and education are also key nursing roles.’ (ICN, 2002) There are several definitions for the term ‘Nurse’. The International Council of Nurses (ICN) provides a very comprehensive definition for the term ‘Nurse’. ‘The nurse is a person who has completed a program of basic, generalized nursing education and is authorized by the appropriate regulatory authority to practice nursing in his/her country. Basic nursing education is a formally recognized program of study providing a broad and sound foundation in the behavioral, life, and nursing sciences for the general practice of nursing, for a leadership role, and for post-basic education for specialty or advanced nursing practice. The nurse is prepared and authorized (1) to engage in the general scope of nursing practice, including the promotion of health, prevention of illness, and care of physically ill, mentally ill, and disabled people of all ages and in all health care and other community settings; (2) to carry out health care teaching; (3) to participate fully as a member of the health care team; (4) to supervise and train nursing and health care auxiliaries; and (5) to be involved in research.’ (ICN, 1987) 2.2.2 Roles and Functions of the Nurse There are several roles assumed by a nurse in the process of caring for the patients. Berman and Snyder (2013) enlistsShow MoreRelatedNarrative Literature Reviews1589 Words   |  7 PagesNarrative literature reviews Introduction n A literature review is a comprehensive study and interpretation of the work that has been published on a particular topic n A literature review should convey the knowledge and ideas that have been established on a topic and their strengths and limitations Why undertake a literature review? n To provide a review of the current knowledge in a particular field n Provide a description of research studies n Identify gaps in current knowledge n Identify emergingRead MoreThe Role Of Clinical Governance Project Leader At Mokoia District Health Board Essay1479 Words   |  6 PagesManagement consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization s resources in order to achieve the objectives of that policy. Clinical governance is defined as â€Å"Systematic approach to maintaining and improving the quality of patient care within the health system† (National Health Services, 2014). According to Sir Liam Donaldson, chief medical officer as cited by Miller (2002) clinical governance is a system throughRead MoreElectronic Medical Records Vs. The Ohio State University Medical Center1061 Words   |  5 Pageswhich are common among nursing homes residents Review Method I prefer to use Systematic Review method, for my detail review regarding Health Information Technology Integration. I go through previous articles related to my study; which helps a lot to gather some important information regarding my research and that makes my work more effective in way of providing better report and analyze data if necessary in my further study. I used many good and reliable literature reviews and books for collectingRead MoreInterpreting The Role Of Nurses During Kerala s Public Health Care System1680 Words   |  7 Pagesthe existing HR. Why not utilize the existing human resources? Nurses and midwives are the largest group of health workers who provide a wide range of health services, which include promotive, preventive, curative, rehabilitative and supportive care to individuals, families and groups (WHO 2006). With the education and training Nurses receive it would be highly beneficial for the health system if their expertise is also incorporated. This leads us to the concept of advanced practice nursing. ThereRead MoreResearch Study On A Literature Review Essay1400 Words   |  6 Pages4.2 Research Hypothesis Hypothesis Researchers almost never conduct a study in an intellectual vacuum; their studies are usually under taken within the context of an existing knowledge base. It helps to lay the foundation for the study and also inspire new research idea. Hypothesis in other words is an assumption for the research, the researchers organizes his or her ideas and critically thinks what could be the reasons for the stated research questions; thinking of the reasons or possible causalRead MoreThe Incidence Of Aggression And Violence Essay923 Words   |  4 Pagescompared to other healthcare providers and auxiliary staff (Schablon, Zeh, Wendeler, Peters, Wohlert, Harling Nienhaus 2012). Evidence suggests that psychiatric nurses are two times likely to be exposed to threats of assault than medical-surgical nursing. As well, psychiatric nurses are 1.4 times more likely to be physically assaulted and 1.8 times more likely to be emotionally abused compared to nurses working in all other types of un its (Hesketh et al. 2003). It is also estimated that between 25%Read MorePrevention Of Central Line Infections1588 Words   |  7 Pagesquestion largely depends on a thorough literature search. This implies that the replication of the existing study that exists in the literature should not be repeated. Depending on the research question, the aim of the study can be achieved through adoption of different population sample, new conceptual frameworks, various techniques, or trying to link different studies where the outcomes did not provide solutions to the problem. The goal of literature review is to determine the kind of search thatRead MoreHow to Investigate for Specific Research on Teachers Programs, An Outline958 Words   |  4 PagesTHE PROBLEM: â€Å"A study to assess the effectiveness of planned teaching programme (PTP) on knowledge regarding management of selected obstetric emergencies among the final year GNM students of selected school of nursing, Belgaum, Karnataka† OBJECTIVES OF THE STUDY: 1) To assess the existing level of knowledge among Final year GNM students regarding obstetric emergencies by using structured knowledge questionnaire. 2) To evaluate the effectiveness of PTP on knowledge regarding obstetrical emergenciesRead MoreEnhanced Recovery After Surgery Case Study1274 Words   |  6 Pagesthe Colorectal Surgery Collaborative (CSC) in 2014, with the aim of improving patient outcomes for colorectal surgery, maximizing patient satisfaction, managing costs and promoting innovation in colorectal surgery. CSC is a body of administrative, nursing, and physician representatives across the Partners network specializing in improving quality, safety, and efficiency of colorectal surgery at Partners hospitals. Among the six Partners institutions represented in CSC are two academic medical centersRead MoreAn Article On Academic Evidence And Influence On Nursing Practice1879 Words   |  8 PagesW. and Pei, J-J (2011). The aim of this essay is to critically analyse an article of published, academic evidence and to evaluate its relevance and contributions to nursing practice. Critical literature analysis plays an important role in nursing practice as the discipline produces an ever-expanding amount of research and literature that is essential to the on-going development of practice. Critical analysis is an important skill that allows for the gathering and processing of information. It produces

Benefits of a Database Information Gathering Techniques Free Essays

Assignment Three: Benefits of a Database Information Gathering Techniques Ian Keller Strayer University Introduction to Relational Database Management Systems CIS 111 Professor Jonathan C. Thrall April 26th, 2012 Databases are very important to every person in the world today. Whatever you do in you daily routine you are bound to come in contact with some form of database and our world has become so dependent on it that most people won’t even realize the importance of databases. We will write a custom essay sample on Benefits of a Database Information Gathering Techniques or any similar topic only for you Order Now A database is a bunch of files that are usually integrated electronically together to make up one big file. The database stores all of these files in one location and numerous people can access this information all at the same time if they have the proper access from the database administrator. Things that many people do every day that involve database involvement are things like calling a creditor on the phone to talk about a utility bill, performing transactions with you bank online, over the phone or in person, and also using a credit card to pay for supplies at a local retail store. All of these things require access to some sort of database. Database design is basically separated into categories the first being external where data can have multiple views and how the data can be stored into a physical form. Another category is conceptual where internal and external data communicate between each other (Ricardo, 2012). Accounting, bookkeeping information, personal financial records, stocks and personal property inventories are only some examples of how databases are managed and can be created for a multitude of things and all of these different types of files and data can be managed through a Database Management System (DBMS). The better the DBMS system is the better that system will support the organization. When you have a DBMS that supports the organization, that organization will be able to increase productivity, profits and overall status of business. There are many different DBMS designs and some have been proven to work very well. One of those types is the Relational Database System. A DBMS that falls into this category would have to be a DBMS that is capable of maintaining a good relationship among any new data and generate good communications between it and the existing data already in the system (Differentiating 2012). A DBMS has many benefits which will help to keep the organization’s profits at a continuous incline. A well designed and implemented DBMS can organize accounts, maintain records, process requests and prioritize past, present and future events. It will provide the ability to store millions of files of multiple types in one single location and because all those files are in one location, it will also provide the ability to have multiple employees located in multiple areas and non-employees who may be temporarily working for the said organization for a period of time. With a personalized password and few clicks of the mouse all personnel mentioned above can be given complete or partial access to the database for an indefinite or temporary period of time. As with any system benefits also can be drowned out with some disadvantages as well and one of the disadvantages that have is that with many DBMS structures it can be confusing and difficult to navigate through some of the commands. The complexity is much more advanced than many of the Microsoft programs that many employees may be familiar with. This particular problem also causes the system to be very time consuming to unfamiliar users. Security is also a concern as with any electronic device especially ones with internet capability because nothing in this world of technology is â€Å"hacker proof†, meaning the system just like any other, is vulnerable. Another type of database is a Flat File database. This type of database stores data in the form of plain text meaning just what it says; only text can be stored. Every line contained in this type of database constitutes one record. The fields in this kind of database are separated by commas, tabs or delimiters. A flat file is a database that uses a simple structure but as simple as it is the more data added to it, the less efficient it can become. The benefit of the flat file database is that most Microsoft programs such as Microsoft Access, can imported from a flat file converting it so multiple data as well as data types can be used (Flat File 2012). When creating a database from the beginning it can seem very overwhelming at first. There is so much to think of but there are tools available to you that can help guide you through the process. Many database systems have an important role and if they aren’t customized for that particular organization, then the benefits would not be as great. Tools that are available to the organization that help a great deal with construction a database for the first time are available in many forms. Starter packages such as the CASE (Computer-Aided Software Engineering) package, is a package that contains information to help. This package contains steps for creating a system analysis, project management, and design plans. If the information is used correctly it will help the organization learn how collect the information and determine what information to collect. There is also Project Management Software that can organize your data once it’s collected so the data is prioritized correctly. Last a system catalog can be implemented to work alongside the other aids mentioned above which all work hand in hand to create, manage and maintain the organization’s information. The advantage about most of these programs is they updated automatically with each other (Ricardo 2012). In the rapidly advancing world today, it really is not practical to not have a database program implemented for whatever activities you frequent. Whether it is a business, organization, government agency, community club or even at personal information at home, having files of multiple types organized and merged into one file location is just a smart way of doing business whether the business be personal or professional. Reference Differentiating a good database design from a bad database design.. (n. d. ). Free management Articles – Management resource guide. Retrieved april 26, 2012, from http://www. management-hub. com/database-design. html Flat file definition. (n. d. ). The tech terms computer dictionary. Retrieved april 26, 2012, from http://www. techterms. com/definition/flatfile Ricardo, c. m. (2012). Databases illuminated (2. ed. ). Sudbury, ma: Jones bartlett learning. How to cite Benefits of a Database Information Gathering Techniques, Essay examples

Western Civilization Propaganda Essay Example For Students

Western Civilization Propaganda Essay Propaganda techniques began with World War I. From the beginning of the war. Both German and British propagandists worked hard to win sympathy and support in the U. S. German propagandists appealed to the many Americans of German descent and to those of Irish descent who were traditionally hostile to Great Britain. Germany was virtually cut off from direct access to the U. S. and British propaganda had little competition in the U. S. , and it was conducted more skillfully than Germans. Once engaged in the war, the U. S. nized the Committee on Public Information, an official propaganda agency, to mobilize American public opinion. We will write a custom essay on Western Civilization Propaganda specifically for you for only $16.38 $13.9/page Order now This committee proved highly successful, particularly in the sale of Liberty Bonds. Fear The streets of our country are in turmoil. The universities are filled with students rebelling and rioting. Communists are seeking to destroy our country. Russia is threatening us with her might, and the Republic is in danger. Yes danger from within and without. We need law and order! Without it our nation cannot survive. Adolf Hitler, 1932 When a propagandist warns members of her audience that disaster will ensue if they do not follow a particular course of action, she is using the fear appeal. By playing on the audiences fears, people who use this technique hope to redirect attention away from the merits of a particular proposal and toward steps that can be taken to reduce the fear. It is usually used in less dramatic ways. ? A television commercial portrays a terrible automobile accident (the fear appeal), and reminds viewers to wear their seatbelts (the fear-reducing behavior). A pamphlet includes pictures of houses destroyed by floods, and follows up with details about homeowners insurance. ? A letter from a pro-gun organization begins by describing a lawless America in which only criminals own guns, and concludes by asking readers to oppose a ban on automatic weapons. Bandwagon The propagandist hires a hall, rents radio stations, fills a great stadium, and marches a million or at least a lot of men in a parade. He employs symbols, colors, music, movement, and all the dramatic arts. He gets us to write letters, to send telegrams, to contribute to his cause. He appeals to the desire, common to most of us, to follow the crowd. Because he wants us to follow the crowd in masses, he directs his appeal to groups held together already by common ties, ties of nationality, religion, race, sex. Which makes propagandists campaigning for or against a program will appeal to us as Catholics, Protestants, or Jews, as farmers or as school teachers, as housewives or as miners. The basic theme of the bandwagon appeal is that everyone else is doing it, and so should you. Since few of us want to be left behind, this technique can be quite successful.

The eNotes Blog A Conversation with Joyce CarolOates

A Conversation with Joyce CarolOates The team visited this years LA Times Festival of Books to bring you recaps of the captivating interviews with some of the most anthologized writers. You may recognize the first as part of your syllabus if youve ever read her infamous short story, Where Are You Going, Were Have You Been? Its the prolific and talented Joyce Carol Oates! In 1984 Joyce Carol Oates relegated a manuscript shed been working on, complete but imperfect, to a dark drawer. As its pages yellowed and mildew took up residence, the would-be novel emerged into the light of day just once every seven years or so, only to promptly return. Writing is very intuitive, Oates says of her most recent (or most recently published) novels thirty year history. You cant quite force it. Luckily for her readers, the manuscript found its way back into Oates hands at just the right time, for now we have The Accursed. Oates began her conversation on the novel with some explication on its genre. As a formalist, she admits the attraction of writing in various styles. Over the years she has dabbled in just about everything, though the same vein of sinisterness is rather pervasive throughout. As for The Accursed, Oates herself called it her foray into a neo-Gothic genre a post-modernist horror. (In case one couldnt tell from the book cover, it has a bit to do with vampires.) But the author could just as easily be noted for dipping a toe into the historical fiction pool, given the number of historic figures who meander in and out of the plot. Set in Princeton in 1905, The Accurseds minor players include writers and politicians who lived in the college town at that moment in history; Franklin Roosevelt (then just 23), Upton Sinclair, Mark Twain, and Jack London to name a few, which Oates labels the Shakespearean sub-figures of her work. In a minor way, their presence as relative rabble-rousers of their time advances the themes of The Accursed: those  of class betrayal and racial discriminationhardly light topics for a vampire novel. To unpack these themes a bit more, it is imperative to point out the timing of that mildewy manuscripts resuscitation. When Oates picked it up again in 2010, America had at last elected an African-American man as its presidenta decision that is a far cry from the attitudes of 1905 upper class Princeton, though the threads of racial tension remain. The author admits that her choosing to revive the novel at that particular time is not unlike Millers writing of The Crucible when he did, since it takes a contemporary problem and places it in another time, thereby highlighting it more. In all, one could look at Oates’ latest as a Gothic family drama, a supernatural romance story (complete with the bride being kidnapped by a vampiric seducer at the altar), even a historical satire.   Or one could simply recognize The Accursed for what it is outside of Oates formalist playan homage to American history, literature, and themes, however sordid those may be. Ready to test your knowledge? Take the   Joyce Carol Oates quiz here!

2016 MCAT Cost and Fees by Registration Zone

2016 MCAT Cost and Fees by Registration Zone Taking the MCAT is no easy feat, and paying for it isnt either, especially if youre a poor college kid working your way through undergrad. So, how much does this test cost? Good question. Heres the answer: Note: The MCAT fees below are only payable in U.S. dollars. The MCAT costs are divided into three zones: Gold, Silver, and Bronze. Read on for the benefits and costs of each. The Gold Zone If you take a peek at the MCAT registration dates, youll see that the Gold zone is the earliest zone in which to register, and registering early has its advantages! There is more flexibility for dates and locations, to begin with. And when you register in the Gold Zone, you can get a partial refund if you need to cancel for any reason. Plus, this zone offers the lowest MCAT fees all around. Registration Fee: $305Date and/or Test Center Reschedule Fee: $75 extraCancellation Refund $150International Fee: $95 extra The Silver Zone If you miss registering in the Gold zone, there are still benefits to getting in a little bit earlier. First, the registration fee does not increase at all. Plus, you can still reschedule your test date or test center if you need to. If you need to cancel, though, youre out of luck where your cash is concerned! Registration Fee: $305Date and/or Test Center Reschedule Fee: $135 extraNO Cancellation RefundInternational Fee: $95 extra The Bronze Zone If youre late registering for the MCAT, the good news is that you can still take it. The bad news is that youre going to have to pay a bit more for the test than if youd planned ahead. Registration Fee: $355NO Date and/or Test Center Reschedule OptionNO Cancellation RefundInternational Fee: $95 extra Affording MCAT Fees The AAMC does offer a fee assistance program (FAP) for students who just cant afford to pay the MCAT registration fees, but the benefits of the program vary according to which registration period you choose to use. Gold Zone FAP Program Registration Fee: $115Date and/or Test Center Reschedule Fee: $35 extraCancellation Refund $60International Fee: $95 extra Silver Zone FAP Program Registration Fee: $115Date and/or Test Center Reschedule Fee: $55 extraNO Cancellation RefundInternational Fee: $95 extra Bronze Zone FAP Program Registration Fee: $165NO Date and/or Test Center Reschedule OptionNO Cancellation RefundInternational Fee: $95 extra

Biomedicine Essay Example | Topics and Well Written Essays - 2500 words

Biomedicine - Essay Example First, it is necessary to examine the sociocultural values which have lead to our own de-habilitating illnesses. We live in a fast, paced society in which there is little room to stop for a breather. This has been influenced by the internet and the ability to access information at the speed of light. Many jobs are now conducted straight out of the office and usually involve sitting behind a desk at the computer. Due to declining economic conditions around the world, many jobs are requiring longer hours to work as well as increasing layoffs causing stress in the local population. These increasing hours along with the stress associated with the fear of layoff and daily stresses such as traffic, family dynamics and other interpersonal problems has lead to an enhanced sedentary lifestyles as well as poor dieting and use of alcohol/tobacco which has lead to inherent chronic disorders and diseases. Poor dieting has lead to an increase in obesity across most of the western countries. This c an be due to multiple things. First, it is important to recognize that the onset of fast food restaurants has made it easier for the population to have access to high calorie and high fattening foods at a low cost. This is based on the 80/20 principle in human reasoning in that the decision to eat fast food over is influenced by the ease of access and quickness over the fact that it is not nutritionally sound (Gardner, 2006). Another important aspect is that G20 populations have an increased sedentary lifestyle. Due to the stress and fatigue associated with working a job, it is a de-motivational aspect which leads to a lack of physical fitness. It is also seen at the early childhood level as there has been a detrimental increase in childhood obesity. There has been a greater emphasis on academics and children spending more time in the classroom learning which has cut time which has usually been allotted for physical activity (Buckmaster, & Brownell, 1988). This is all a result of ou r progressive lifestyle which has led to obesity. In order to meet the classification for obesity, a person must meet a BMI, body mass index, of 27 which correlates to 120% of the desirable weight in comparison to height. As a result, this excess weight has added physiological and psychological illnesses. Metabolic associated diseases associated with obesity can be insulin resistance, hyperglycemia, hyperuricemia, and hyper tension (Dwyer, 1994). In insulin resistance, insulin becomes less effective at lowering blood sugars. Certain cells in muscles and fat become affected due to the disruption of glucose and insulin. The decrease in the amount of insulin being secreted by the pancreas associated with insulin resistance can lead to type II diabetes. Hyperglycemia occurs when there is too much sugar in the blood (Myers, 2004). This can be caused by a lack of exercise, consuming too many daily calories, etc. There are many debilitating factors associated with hyperglycemia such as kid ney, neurological, and cardiovascular conditions. Hyperuricemia is a condition which is associated with an abnormal increase in uric acid. Lastly,

Pope Benedict XVI and Enviromental Concerns Term Paper

Pope Benedict XVI and Enviromental Concerns - Term Paper Example of mankind. Admittedly, the only irony is that still, the leader thinks only about the welfare of the mankind; not about the wellbeing of other species. The spiritual leader thinks that the methods of development adopted by the nations are erroneous and are the reasons behind the present day environmental crises. So, it is claimed by the Pope that there is the need to have a long term review of our ‘models of development’. The situation is warranted due to a number of reasons. Firstly, ‘the ecological health of the planet’ is declining, and secondly, there is severe cultural and moral crisis everywhere in the world2. Another important aspect of the environmental view held by Pope Benedict XVI is the realization of the need to unite irrespective of region and religion. In other words, Pope is calling for the unity of all people, all nations, and all cultures to bring about effective changes in the way we deal with environment. Thus, the spiritual leader claim s that only ‘solidarity’ with new rules and forms of engagement can bring about the desired results. Moral decline is linked to environment Being the spiritual leader, Pope considers the present day crisis as the result of moral crises. In other words, the leader claims that all the issues faced by the present-day world are interconnected. To illustrate, the economic, food-related, environmental, and social issues are all the result of moral crises. That means it is high time for the people to adopt a life of ‘sobriety and solidarity’, to adopt such strategies that are useful and to reject the ones that do not work. According to the pope, the present environmental issues arose because humans understood the meaning of god’s command and exploit God’s creation as he wanted to enjoy absolute command over other things in the world. In order to correct this misunderstanding, the pope interpret God’s original command as seen in Genesis, and sa ys that the command does not mean a ‘conferral of authority’. Instead, the pope points out that the command meant a ‘summons to responsibility’. In order to support this position, Pope gives the example of the wisdom of ancients which had recognized the fact that nature is not a ‘heap of scattered refusal which is at our disposal’. Thus, the point the pope wants to put forward is that as Genesis puts it, nature is a gift given by God to man, and he is allowed to ‘till it and keep it’3. Thus, the entire nature belongs to God, and it has its own inbuilt nature. So, the duty of man is to become co-worker of God, not to become tyrants who provoke rebellion in nature. However, as the speech progresses, one can see pope criticizing the unequal distribution of wealth and resources among nations and peoples. Quoting the Second Vatican Ecumenical Council, it is pointed out that ‘God has destined the earth and everything it contains fo r all peoples and nations’4. That means the fruits of the creation are not the property of a few people or nations, but all

Pain - Original Writing :: Papers

Pain - Original Writing Her eyes became watery as she dragged the razor blade across her arm, the pain invaded her body. She sat back against the wall, her arm rested on her leg. The blood poured out, her eyes clinged on the ceiling. She sighed, her eyes were red and her soul was empty. She could here their laughter, their fingers pointing at her as her tray slipped from her hands and made a mess on the cafeteria floor. "You are such a dopey idiot" they shouted from the queue, she glanced up to find them all looking at her as if they were in a freak show and she was the principal act. A lady from behind the counter came out with a mop and bucket and told her to clean up the mess, she felt humiliated and stupid. "Quiet everyone", suddenly the director came into the cafeteria, everybody went back to there seats and continued with there meal. The director walked up to Layla, she could see his shinny black shoes. His laces were perfectly done and his trousers were perfectly ironed and tucked in at the end of his leg, the man reeked of perfection. "What's going on here" he said, his voice sounded firm and scary. Layla continued picking up the food splattered on the floor while she mumbled "nothing sir, just an à ¢Ã¢â€š ¬Ã‚ ¦.". "Look at me when I'm speaking to you", he shouted as he grabbed her arm and pulled her up. She looked up at his smooth shaved face, her eyes were full of tears. Her lips trembled "just an accident, sir" she said nervously. "I don't want cry babies here, clean up your act girl", he said still pinning on to her arm. She nodded her head and got back on her knees to finish cleaning up. "Nobody give this girl any food, I repeat, nobody or there will be detention", the director looked around the cafeteria "And I mean nobody" and pointed at the kitchen staff. He then took a last look at Layla who was still on her knees and walked away with his hands on his

Eat2Eat Strategy

Eat2Eat. com 27th of November 2012 Strategic Management – Questions 1. What are the key success factors for competing in the online restaurant booking industry ? 2. What are the fundamental aspects of Eat2Eat's strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company's conception ? 3. Perform a SWOT analysis for Eat2Eat. 4. What role have strategic alliances played in Eat2Eat's success ? What types of partners are most valuable to Eat2Eat ?Which partners does Eat2Eat have the greatest potential to benefit ? Which partnerships should Eat2Eat focus on forming in the immediate future ? 5. Provide recommendations concerning Eat2Eat's future strategy. 1. What are the key success factors for competing in the online restaurant booking industry? * Quality of restaurants contracted * A large network of restaurants in strategic places * Good interface with relevant criteria (Place, time, ambiance, cuisine price, rating, †¦) * Clever communication * Favorable reputation * Good knowledge of the market Ability to respond quickly to shifting market conditions * Technical capability to make innovative improvements * Fast, accurate, technical assistance * Superior information system * Access to financial capital 2. What are the fundamental aspects of Eat2Eat's strategy? Which of the 5 generic strategies do you believe Eat2Eat is pursuing? Has the strategy evolved since the company's conception? First let’s say that Eat2Eat. com is an internet based restaurant portal, promoting fine dining in Asia pacific region, through twelve cities.The website is a guide to the region’s best restaurants with an online reservation service. The founder of this website believed that there was a value proposition in connecting dinners both corporate and personal with restaurants, with the help of a highly automatic process like the airline bookings, hotel reservations or car rentals. He also believed tha t restaurants could benefit by having a presence on the internet. And we think it is important to precise also that the revenue generated by Eat2Eat is different from other restaurants portal on the internet. 0% of their total revenue came from their commissions on the restaurants (between 7% to 10% of the customer’s bill); 20% of the company total revenue are from banner advertising on the website, and the last 40% came from the preferred arrangements between credit cards companies and restaurants. Whereas most of other portals derive revenues from advertising alone. Therefore one of the major customers for Eat2Eat remains the restaurants’ owners (through the commission and the advertisements), Eat2Eat signed them up as suppliers, but also there can’t be any commission without any bookings. Corporate strategy Looking at Eat2Eat present corporate strategy, it is following a growth strategy and more specifically an internal growth. Eat2Eat strategy is to capitali se on its core competencies, expanding its existing resources. We have the example in the case when the company wants to increase its geographic coverage, launching in Kyoto, Melbourne and Phuket. We can also add that this choice of strategy follows Aggarwal’s desire to conserve full ownership and control on his company. * Generic strategyThe reason why we think Eat2Eat is following a broad differentiation strategy is the augmented services and their high quality. First, let’s say that comparing to other websites Eat2Eat is offering a wealth of supporting information, these extra features include: restaurants reviews, recipes, interviews with leading chief and list of tops establishments in various categories. To propose this service in a more convenient way, the restaurant can be search according to various criteria including location, ambiance and accessibility for disabled diners, smoking preference, cuisine, price range, quality rating and hotel affiliation.The lau nch of the content and the booking function through the WAP system improved also the accessibility of the service for the user. * Leader offensive strategy Eat2Eat can be considered as a leader because comparing to the other Asian pacific portals which are only city specific, Eat2Eat. com is offering regional coverage. Google and Yahoo! , search engines consistently ranked Eat2Eat. com first in search results for Asian restaurant reviews and reservations. And also the Smart Diners Organisation in the United-States has rated Eat2Eat. om as the top restaurant information and reservation site in the world. * A transnational strategy Because Eat2Eat is dealing with cross-country variations in buyer preferences and market conditions, it is very important to notice the differences between those markets (as market observations in exhibit 4) . Eat2Eat employed a combination of global local strategy. Eat2Eat has the same basic competitive strategy in all country market, but it is also able t o develop the capability to customise service offerings in different countries.To illustrate this point, the launch of equivalent sites in Japanese and Korean to cover the restaurants in Tokyo and Seoul is an example of this â€Å"think global, act local† strategy. Focusing on Tokyo again, another example could highlight this strategy: when Japanese corporations were reluctant to encourage their employee to sign up for the service and also because many first-tier restaurants in Japan had their own website but not the technology to support on-line reservations, Eat2Eat. com enabled the reservation for the restaurants’ website. This is clearly an example of a small adjustment for a specific market. Has the strategy evolved since the company conception? In a way, we could say, yes the strategy evolved, because first Eat2Eat was focusing its promotional efforts on corporate customers. It seems at the beginning the best way to reach customers, and this strategy worked well because both the corporation and Eat2Eat were wining (except in Japan as we observed previously, and the cultural adjustment were the first step to an increase in personal dinners booking in Tokyo). The strategy evolution from corporate customers to individual customers probably occurred with the success of the adaptation of Eat2Eat. om for mobile phones for Japanese and Korean customers. In order to reach its potential, Eat2Eat had to do all it can to increase the customer base in the personal market. The partnership with The Asian Wall Street Journal seemed the best way to reach the customer base. And even if the Eat! had little immediate impact on Eat2Eat. com reservations and revenue, it allowed the company to expand its restaurant base in current cities and established the business in new cities. With the same idea to reach more individual customers, Aggarwal thought of an agreement with credit card companies.We can also add that due to the lack of time and resources it may app ear now to Aggarwal’s mind, that an external strategic alliances might be taken into consideration and may be the best way to improve Eat2Eat efficiency. 3. Perform a SWOT Analysis. * * Strengths * Highly rated Eat2Eat. com was the most highly rated Internet based restaurant reservation service covering major cities in the Asia Pacific region. * Airline booking The airline booking is highly automated process. * 12. 000 customers After only five years of operations, the company already has 12. 00 customers from differents countries. Eat2Eat. com covered 823 restaurants in Bangkok, Hong Kong etc. * Team members Vikram Aggarwal hired 1 chief officer, 1 programmer, 2 other people in order to help with the workload. It was a little company, with competent personal and easy to manage. Moreover, the personnel costs should not be high. * Revenues The company makes 40% of total revenues with 7-10% of bill's customer. Then, in 2005, advertisements on the website contributed an addition al 20% of the revenues. * Recognition The company had received considerable recognition.A poll taken by the Smart Diners Organization in the United Staes had rated the company as the top restaurant information and reservation site the world. Moreover, Google and Yahoo ranked Eat2Eat. com first in search results for Asian restaurant reviews and reservations. * On mobile phone In 2004, the company was adapted to make its content and booking function accessible on mobile phones. This added accessibility would significantly extend the company's reach and utilization, considering the high penetrationof mobile phone in the region. * Weaknesses * Enable on certain cities The service became popular but lagged elsewhere.The service had not found greater acceptance in cities like Hong-Kong or Singapore. * Approach customers Vikram Aggarwal approached himself their customers but this technique is much too long. May be he can ask to professionals to make it A SA PLACE. * No time As we have just said before, Vikram Aggarwal had no time to convince all partners. * Second-tier restaurants Eat2Eat. com dealt exclusively for first-tier restaurants, there were moderately expensive or very popular and busy. Because second-tier restaurants did not accpet reservations and therefore were of no to Aggarwal. Resources The company did not have the employees or finanacial resources needed to pursue such a vast market. * Opportunities * Third party The company engaged in another complementary business : negotiated arrangment between credit card companies and restaurants for the benefit of credit card holder This third-party negotiations contributed the remaining 40% of revenues. And a partnership with a single credit card company might expose Eat2Eat. com to millions of new customers. * Discounts He negotiated discounts for corporate customers and commissions for Eat2Eat. Easy to access The website was an easy to access for secretaries and personal assistants. * Corporations Aggarwal fo cused his promotional efforts on corporate customers. Because he thought personal diners were too numerous and consequently, too dificult and expensive to reach. So, this approach would bring more value for Aggarwal efforts and would be the best way to reach customers. Roughly 80% of the companies he approached endorsed the program. * Partners Aggarwal wanted to find partners as hotels, local or regional newspapers and airlines companies. * Investment 0% of the new capital would be spent on public relationss and marketing activites to reach the personal dining market segmetn. And 10% would be spent on a technology upgrade. Only if the company raise $2 million in additional capital. * Threats * Equivalent sites There were other restaurants portals on the Internet, covering Adia Pacific and other regions but Eat2Eat. com was different, in fact the company offered regional coverage compare to competitors which derived revenue from advertising alone. * Languages The original website app eared in English. * Bank LoanEat2Eat had not yet established a profitable track record, so, it would be difficult to obtain bank loan. * Cost of maintenance The cost of maintenance of a website can be more and more expensive * Conclusion The situation of the company is quite good because the company is the most highly rated Internet based restaurant reservation service, and they have a real recognition. Moreover, they can find some partners to improve their service. Perhaps Vikram Aggawal has to be careful about potential new entrants, their resources and he has to find some solutions about his investment to improve his strategy. . What role have strategic alliances played in Eat2Eat's success? What types of partners are most valuable to Eat2Eat? Which partners does Eat2Eat have the greatest potential to benefit? Which partnerships should Eat2Eat focus on forming in the immediate future? * What role have strategic alliances played in Eat2Eat's success? First of all, strategic allian ces are short or long-term partnerships of two or more firms working on a specific project or cooperating in a specific business area. Those alliances can be in form of joint ventures, franchises or licensing agreements, which are the main alliances.Actually, Eat2Eat has made several strategic alliances. First, the core alliances, on which the business model is based, are the alliances made with each restaurant. Indeed, Eat2Eat brings customers to the restaurants and those latters pay a commission to Eat2Eat. Thus, this first type of alliance has played a key role on the revenue of Eat2Eat. Then, the second alliance was one with a regional newspaper : The Asian Wall Street Journal. In the long-run, it had a tremendous impact on Eat2Eat revenue. In addition, the number of the website users increased thanks to the Eat! romotion put in the well-known critics’ pages. Now, Eat2Eat needs a new strategic alliance. Indeed, the issue that Eat2Eat faces is to find a way to get an incre ase in the capital of the company : exactly, US$2 million more than actually. * What types of partners are most valuable to Eat2Eat? One of the most valuable partners would be an Internet company such as Yahoo. Indeed, it would provide the recognition needed for the growth of Eat2Eat. In addition, another valuable partner could be credit card companies. This alliance would allow Eat2Eat to get access to larges customer’s databases.That would have a great impact on the number of the website users. Even if it takes time to create a relationship, those types of companies would have a serious and positive impact on the Eat2Eat success. Then, given that no Internet company was interested in Eat2Eat, they had to think about potential venture. There were two possible types of ventures : venture with capital firms and one with entrepreneurial companies. In the first venture, the companies expect a return around 30% within 5 years, but with a minimum investment whereas in the second o ne, they only want to maximize their profit.Therefore, the most valuable partner between the two options above is the last one : the venture with entrepreneurial companies. Indeed, the main reason is that they have the same business expectation on the investment than Eat2Eat. Furthermore, this latter wants to do a venture with only entrepreneurial companies which cover the entire Asian region. * Which partners does Eat2Eat have the greatest potential to benefit ? Eat2Eat will probably make several partnerships. In fact, Eat2Eat knew that, in order to increase its success, they will need to do some partnerships with firms in other businesses.As an example, Eat2Eat wanted to work with firms such as hotels chains or airlines companies. However, they can continue working with other companies in the sector as themselves. In other words, it could be some other websites, but which cover only limited areas. In addition, we think that Eat2Eat will undoubtedly benefit from local Asian restaur ant website partners. Even if the Asian website partners cover a limited area, they are already implanted in a specific town. * Which partnership should Eat2Eat focus on forming in the immediate future?The current problem of Eat2Eat company is to get recognition. Indeed, this lack of recognition is a crucial issue for the company at the time being. It leads the companies to face problems in the process of making deals such as valuable partnerships with other corporations. Therefore, in the immediate future, Eat2Eat should focus on the partnership with all the Asian restaurant websites. Then, when Eat2Eat had covered enough key towns, their coverage provided from it will give them the credibility to do ventures with some banks.And then, in this way, they will get the database of customer needed to grow. 5. Provide recommendations concerning Eat2Eat's future strategy. Brigitte CISS As we could see, the company Eat2eat has a great concept which pleases a lot of consumers. The idea and the way it is implented is are good, and the only remaining issue, is the recognition. Indeed, Eat2eat has a problem being considered by â€Å"serious† companes such as banks, and trusted by businesses. Therefore, to be more recognized, the company needs to have contacts with big websites such as Yahoo! or Google, to be more available on the Internet, to increase the awareness and the knowledge of people. As the case said, also, Eat2eat has to be in a relationship with credit card companies to facilitate the online payment, and to create joint ventures with such companies. To increase the recognition, the company has to broaden its services to big cities, outside of Asia. Why not ? There are no infrastructures to take care of since it is an online operation, and it might be well known internationally. We would also recommend to the CEO to hire people specially for public relations.Going to every potential partner himself is a long process, and the opportunity cost is quite hi gh, with the amount of time lost. With more people available, the company could bring to her much more clients. After creating a more efficient network, maybe Eat2eat. com should now spend a bit on advertising. A quick ad on the Internet, not for businesses but directly destined to end consumers who are looking for restaurants, would increase the awareness and therefore the profits. On the long run, the company could even try to advertise on television.

I Have A Dream Rhetorical Analysis - 1346 Words

â€Å"I Have a Dream† Rhetorical Analysis The speech â€Å"I Have A Dream† was voiced by activist Martin Luther King Junior on the Lincoln Memorial during an era in which blacks suffered prejudice in America, a place in which whites could enjoy the land’s opportunities and freedoms but blacks could not. Martin Luther King’s speech was intended to express his present and future aspirations towards the upheaval concerning the inequality and racial injustice that the nation was experiencing however, lacking understanding thereof. Through the use of anaphoras, powerful imagery, and literary devices Martin Luther King Jr. successfully engaged his audience and portrayed a significant, historic message to his audience: racial equality and justice is overdue. The emphatic utilization of anaphoras in the address are displayed throughout the entire text, thus creating a more assertive and strengthening tone without sounding enraged or inflammatory. This use of ana phoras allows the tone to remain calm yet forthright, thus creating a euphony that demonstrates the peace King seeks and encourages in this time of utmost urgency, injustice and significance. Furthermore, by exerting phrases such as, â€Å"But one hundred years later, the Negro is still not free. One Hundred years later, the life of the Negro is sadly crippled by the manacles of segregation and the chains of discrimination. One Hundred years later†¦Ã¢â‚¬  (King Par. 3) highlights the dream and hope that was given to blacks too many yearsShow MoreRelatedI Have a Dream: Rhetorical Analysis865 Words   |  4 Pagesâ€Å"I Have a Dream† Rhetorical Analysis Five elements of rhetoric: * Speaker: Martin Luther King Jr., a Baptist minister from Atlanta, Georgia, who was inspired by Christianity and Gandhi. * Audience: Primarily African-Americans were present at the speech, but it was heard by many white Americans across the country. * Subject: A call for an end to racism in the United States. * Context: The speech was given on August 28, 1963, at the Lincoln Memorial, in a time where it was very difficultRead MoreRhetorical Analysis I Have A Dream767 Words   |  4 PagesShelly Ahmed Deborah Williams Rhetorical Analysis 04 November 2017 â€Å"I Have a Dream† The March on Washington for Jobs and Freedom took place in Washington, D.C. on August 28, 1963. There was about 250,000 people in attendance. It was the largest demonstration ever seen in the nations capital, and the first to have a lot television coverage. Dr.King uses the bible to receive an emotional reaction and connection from the audience as The glory of the Lord shall be revealed and all flesh shall seeRead MoreRhetorical Analysis Of I Have A Dream 1372 Words   |  6 Pagesdelivered his renowned â€Å"I Have a Dream† speech on the steps of the Lincoln Memorial in Washington, D.C. This speech is a prime example of rhetorical approaches and rhetorical devices flowing effortlessly together to create an effective speech that leaves a legacy. The use of rhetorical devices and approaches gives a speech or text more power in its deliverance to the audience and is able to evoke emotions that would not show with the use of solely literal, direct language. Rhetorical devices a re key inRead MoreRhetorical Analysis Of I Have Dream1489 Words   |  6 Pages28, 1963 Martin Luther King Jr. presented his iconic well-known speech, â€Å"I Have Dream† in Washington D.C. This speech was addressed over forty years ago and it is still relevant to this day and will live on for generations. His purpose was to command racial justice to African Americans who have experienced maltreatment and to come together to fight for equality afforded to all under the Constitution. King used the rhetorical devices: ethos, logos and pathos to persuade the nation to grant all equalRead MoreA Rhetorical Analysis: of I Have a Dream Essay1484 Words   |  6 PagesIn Martin Luther King’s I Have a Dream speech, King makes use of an innumerable amount of rhetorical devices that augment the overall understanding and flow of the speech. King makes the audience feel an immense amount of emotion due to the outstanding use of pathos in his speech. King also generates a vast use of rhetorical devices including allusion, anaphora, and antithesis. The way that King conducted his speech adds to the comprehension and gives the effect that he wants to rise above the injusticesRead MoreRhetorical Analysis Of I Have A Dream 1349 Words   |  6 Pagescollege dropout, someone who didn’t even have enough for food stood before the students of Stanford College; graduating class of 2005. Words are just words if not spoken in a correct manner. What a person speaks with passion is what moves an audience. Throughout time, speeches have been remembered because of how they connected with their audiences: â€Å"If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter.† â€Å"I have a dream†¦Ã¢â‚¬  The message that was given to theRead MoreRhetorical Analysis Of I Have A Dream Speech924 Words   |  4 Pagesis his â€Å"I have a dream† speech. The reason â€Å"I Have a Dream† speech made mass ive impacts, is due to It struck directly into the hearts of Americans both black and white making America realize just what is really going on in this world. King informed people about racial equality and fairness. This speech hit home so well just by the way he structured his speech. You can notice that MLK structures his speech to appeal to the different types of audience, supporting it with the three rhetorical modes;Read MoreRhetorical Analysis Of I Have A Dream Speech752 Words   |  4 Pages28, 1963 At the Lincoln Commemoration 200,000 individuals accumulated after the Walk on Washington. This is the place Dr. Martin Luther conveyed his discourse I Have a Dream to America. He talked about the treacheries of isolation and separation of African Americans that was occurring in our country. In his first explanation he stated, I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. In this announcem ent heRead MoreRhetorical Analysis Of I Have A Dream Speech1198 Words   |  5 PagesThe, â€Å"I Have a Dream† speech given by Dr. Martin Luther King Jr. is arguably the most emotionally moving and persuasive speech of all time. But, to understand the speech one must first understand the context. At this time, the slave era was far gone but, not forgotten. Negro men and women were still experiencing segregation in the 1960’s. There was negro bathrooms, negro schools, negro water fountains, and even negro restaurants. Martin Luther King Jr. was an influential black man who took on theRead MoreRhetorical Analysis Of I Have A Dream Speech1058 Words   |  5 PagesMartin Luther King Jr’s â€Å"I have a Dream† demonstrates the combination of the rhetorical appeals to support his argument for equality and social justice because he draws attention to the past history of America’s Injustice and oppression towards black Americans. One of the explanations that the I Have a Dream address by Martin Luther King Jr. is memorable is that it contains a superb balance of Aristotles 3 rhetorical appeals: attribute, pathos, and logos. Ethos is associate charm to authority