Ford to Cut New-Car Greenhouse Emissions 30% by 2020 Research Paper

Ford to Cut New-Car Greenhouse Emissions 30% by 2020 - Research Paper Example The company has failed to meet its goals that were to improve the mileage on sport-utility vehicles by the year 2005 to 25%. According to the views of Susan Cischke, although the company has failed to meet its commitments, its SUV (Sports-Utility Vehicle) mileage goals has been a blueprint demonstrating where the company wants to go and thus stated that she is confident that this time the company will be able to achieve the goal. However, Alan Mulley (Chief Executive Officer) stated that the company will try to focus upon the environmental friendly issues. According to Friends of the Earth, which is an environmental group stated that the announcements that has been made by the Ford Motors has been quite unimpressive since the stated targets of 30% reduction meets the regulatory requirements (Koenig, â€Å"Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4)†).   The most important point in the article that has been agreed with is the Vice President’s stateme nt that stated, the difficulties Ford Motors might face while implementing the policies of greenhouse gas emissions, however, it is not impossible task at all. The statement makes it evident that the company seems to perceive the social responsibility as an opportunity to serve the society and other participants rather than a damage control initiative. If the leader is of such views then the company as a whole can be prepared to work with the similar enthusiasm and mindset as that of the Vice  President, Susan Chischke.